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Blue Badger Wholesale Annual Newsletter

Wrap Up 2025 with the Blue Badger Wholesale Annual Newsletter

We are excited to share our new annual newsletter, celebrating a year of major milestones and strategic growth for Blue Badger Wholesale!

This special edition kicks off with an end-of-year message from our Managing Director, Mark Alexander, reflecting on our continued investment in our people, systems, and service throughout the year. The message also highlights our significant achievements, including being nominated for the Catering Insight Supplier of the Year, winning the Cedabond Best Supplier Growth Award, and being rewarded the Maytag Commercial Distributer Award for Outstanding First-year Performance.

Inside, you will find details of our continued investment in our team, specifically welcoming new Regional Sales Managers, Tim Keating (North) and Chris Furnival (South), to enhance customer support across the UK.

We also cover the expansion of the Sterling Pro range, which now features Outdoor Bottle Coolers, Cobus Chest Freezers, and the A-Rated Gastronorm Range. You will find quick updates on our new website, designed to give you more control and flexibility, and news on important brand transitions, such as the move from Whirlpool Professional to the Beko Professional range.

Finally, the newsletter introduces the launch of both our Laundry Solutions and Commercial Equipment Brochures, and includes all the essential details regarding our Christmas opening hours and last delivery dates.

Catering Insight Award Ceremony & Nomination

We were incredibly honoured to have Blue Badger Wholesale shortlisted for the prestigious Supplier of the Year – Business Development Award at the Catering Insight Awards 2025.

While we didn’t take home the award this year, being recognised alongside such outstanding businesses in the commercial catering equipment sector is a genuine achievement and something we are truly proud of. The nomination itself reflects our ongoing commitment to continuous improvement and our mission to deliver the very best experience to our customers. From enhancing our customer service and technical support systems, to streamlining our warranty processes and investing in our dealer web portal for better accessibility, everything we do is driven by our focus on supporting our partners at the highest level.

We could not have reached this point without the dedication and hard work of the entire Blue Badger team. A huge thank you to everyone across the business whose commitment, passion, and drive continue to push us forward every day.

Our Managing Director, Mark Alexander, Operations Director, Alison Harvey, Sales Manager, Tom Phillips, and Operations Manager, Simon Quinlan, were delighted to attend the awards ceremony at the Park Plaza London Riverbank, celebrating alongside so many inspiring businesses. Congratulations to all the winners and fellow nominees, the recognition motivates us even more for the year ahead.

Introducing our Brand New Laundry Solutions Brochure

We’re thrilled to announce that our brand-new Laundry Solutions brochure is now available to download! Packed with trusted brands, this brochure highlights a wide range of commercial, semi-commercial, and large-capacity laundry solutions designed for businesses, households, and everything in between.

Featuring products from renowned names such as Maytag Commercial, Beko Professional, Samsung, Diamond, Electrolux Professional, and Miele, our brochure makes it easy to explore the right solutions for your needs. Whether you’re looking to streamline operations in a busy business or enhance efficiency at home, these reliable and innovative appliances help boost productivity, save time, and ensure a stress-free laundry experience.


Limited Time Only Special Offer

Get £100 OFF your next laundry purchase. Simply enter the voucher code below at our website checkout to activate the discount. This offer only applies to the units on display in our new Laundry Solutions brochure. The code can only be used once and expires on Tuesday 23rd December 2025.

Voucher Code: LAUNDRY100

Our Laundry Brands

Our brochure features a selection of leading laundry brands, each offering unique strengths to suit different needs and settings. From heavy-duty commercial machines to advanced household models, these trusted names deliver the performance, efficiency, and reliability you can depend on.

Maytag Commercial: Built for durability in high-traffic environments, the Maytag Commercial range offers 10.5kg top-load and front-load washers and dryers, including coin-operated and space-saving models. Maytag delivers long-lasting reliability for a variety of business needs.

Beko Professional: The Beko Professional 6th Sense 9kg washer and dryer range combines advanced technology with commercial-grade build quality. Featuring 6th Sense Technology, Zen Motors for ultra-quiet operation, and heat pump drying, these machines deliver energy efficiency and optimal fabric care.

Samsung: Samsung’s large-capacity laundry range provides high-performance care for big loads. The 18kg washer dryer combo and 20kg washer with 16kg heat pump dryer feature AI Opti Wash & Dry, EcoBubble™, and AI Dry for fabric-specific cycles. SmartThings integration adds even greater efficiency and control.

Diamond: The Diamond laundry range offers professional-grade washers, dryers, and ironing solutions. Apollo Line washers and dryers feature stainless steel construction, high-speed spin technology, and intuitive controls, while the ironing table and ironer provide high-volume ironing capabilities.

Electrolux Professional: Electrolux delivers a wide selection of professional washers, dryers, drying cabinets, and steam ironers. The myPRO and myPROXL ranges combine high spin speeds, excellent energy efficiency, and space-saving stackable designs to ensure dependable performance in commercial settings.

Miele: The Miele laundry range blends premium quality with advanced technology. The SmartBiz series is ideal for small businesses seeking robust solutions, while the Evolution range adds smart connectivity and enhanced wash cycles. For the ultimate in performance, the Performance range delivers exceptional fabric care and energy efficiency.


Which Laundry Solution is Right for You?

Our new Laundry Solutions brochure features appliances for commercial, semi-commercial, and household use. With so many options available, it’s important to research carefully to choose the right product that meets your specific needs and delivers reliable performance.

Commercial Use: High-capacity units are essential in commercial settings to handle large volumes efficiently. Built for continuous, heavy-duty operation, these machines keep businesses like laundromats, hotels, and gyms running smoothly, improving workflow, minimizing downtime, and maintaining a professional standard.

Semi-Commercial Use: Ideal for small businesses or shared facilities, semi-commercial units balance performance and efficiency. They provide consistent results without the size or energy demands of full commercial machines, offering the durability and convenience needed for regular use.

Household Use: For households, large-capacity washers and dryers make laundry quicker and easier. They reduce the number of loads, save time, and feature energy and water-efficient designs that lower utility costs while delivering exceptional cleaning performance, keeping laundry stress-free.


Our Laundry Range

Explore our versatile laundry range, featuring a selection of washers, dryers, and combo units designed to suit every space and requirement. Browse through our products to find the perfect solution for your home or business.

Christmas Opening Hours & Delivery Information

Christmas 2025 Opening Hours & Delivery Information

The Blue Badger Wholesale office will close for Christmas at 1pm on Wednesday 24th December 2025, and will reopen in the New Year at 8:30am on Friday 2nd January 2026.

Our service inbox (service@bluebadger.co.uk) will be monitored throughout, and voicemails will be checked periodically to ensure any urgent issues are addressed.


Key Dates For Pre-Christmas Deliveries

The following timings apply as a guide but 3rd party suppliers may differ and of course we will always do our best to help with anything urgent; contact your Account Manager for more information:

Last Economy Order Date: 2pm, Wednesday 17th December (Monday 15th for our larger Sterling Pro units)

Last Next Day Order Date: 2pm, Monday 22nd December

Earliest Delivery Date: Friday 2nd January, 2026 (For Orders Received after 2pm, Monday 22nd December)


Sign-Up For A Blue Badger Account

If you haven't already, please make sure you sign up for a Blue Badger Wholesale account before the festive period. This will allow you to use your login to check availability, net pricing, specifications, and place orders ready for us to process on our return.

As we are a trade-only supplier, our team will need to review and authorise your web application. To ensure access over the holiday period, please submit your application by Friday 19th December 2025.

Blue Badger Wholesale Attend Host Milano 2025

Blue Badger Wholesale Attend Host Milano 2025

Host Milano is globally recognised as one of the most important international exhibitions for the professional hospitality and foodservice sectors, and the Blue Badger Wholesale team was glad to be in attendance the other week in Milan, Italy.

Our Operations Manager, Simon Quinlan, and Operations Coordinator, Melanie Christ, represented us brilliantly, connecting with our valued manufacturing partners and forging exciting new relationships with innovative suppliers.

This focused time allowed us to immerse ourselves in the new technologies and future trends shaping the industry. The quality of the products on show was second to none, and seeing these impressive items firsthand ensures we are always looking ahead for our customers. We will be carefully reviewing the new equipment and solutions we saw and look forward to introducing some of these exciting additions to our range soon.

Finally, we send a massive congratulations to our partners, Diamond Europe, on celebrating 40 years of dedicated service in the hospitality sector!

Cedabond Best Supplier Growth Award Winner

We’re absolutely delighted to announce that Blue Badger Wholesale has won the Best Supplier Growth Award at this year’s Cedabond Awards.

This is a huge milestone for us and we couldn’t be prouder of our team. A massive thank you to our incredible staff for their dedication, hard work, and commitment throughout the year. This achievement wouldn’t have been possible without you.

The awards ceremony, held at the Leonardo Hotel, Hinckley Island, as part of the Cedabond Showcase, was a truly memorable evening. We were thrilled to celebrate the very best of our wonderful industry alongside host and comedy legend Shaun Williamson.

We also want to extend our heartfelt congratulations to all the other award winners. It is inspiring to see so many talented and passionate companies recognised for their achievements.

A big thank you to Cedabond for organising such a fantastic Showcase and awards ceremony. Your dedication to celebrating excellence within the industry makes these events truly special and enjoyable for everyone involved.

Here is to continued growth, collaboration, and celebrating success across our industry. We can’t wait to see what the next year brings.

Staff Update: Introducing Chris Furnival & Tim Keating

Following a recent review of our Sales Operations, we identified two clear priorities from our customers: consistent account management and greater face-to-face support. To meet these needs, we are excited to announce the creation of new Regional Sales Manager roles.

We are delighted to welcome Tim Keating as Regional Sales Manager for the North and Chris Furnival as Regional Sales Manager for the South. Both will report into our Sales Manager, Tom Phillips, and will work closely with our Internal Account Managers. This means customers can expect the best of both worlds, dedicated account management and added in-person support.

These appointments reflect our commitment to investing in growth, even in challenging times. By strengthening our team, we aim to provide customers with faster responses, more tailored training, and closer collaboration to help grow their businesses.


Tim Keating - Regional Sales Manager, North

Tim brings over 40 years of experience in the Hospitality and Catering sector, with a career that began as a chef in the RAF before moving into sales roles with companies such as McDonald’s, Hobart, Peters Food Service, Brake Bros, and Pico Catering Projects. Most recently, he served as Regional Sales Manager at Maidaid, specialising in warewashing solutions.

Tim is recognised for his strong industry knowledge, relationship-building skills, and a solutions-focused approach. His passion for the products, people, and customers he serves makes him a valuable addition to our team.


Chris Furnival - Regional Sales Manager, South

Chris has been working in catering equipment sales and spare parts solutions since 2007. He began his career at Hobart UK, managing a sales support team before moving into spare parts. Later, he returned to Hobart as Regional Manager for the eco max independent range, and in recent years has continued to build expertise in the spare parts sector.

Known for his enthusiastic approach and commitment to after-sales support, Chris has built strong relationships with catering equipment dealers and maintenance companies. He looks forward to continuing these partnerships and showcasing the many solutions Blue Badger Wholesale has to offer.

Whirlpool Professional Becomes Beko Professional

As you may be aware, Whirlpool EMEA and Arçelik (parent company of Beko) completed a merger in 2024, forming a new unified company: Beko Europe. As part of this transition, the Whirlpool Atlantis top-loading machines were phased out in mid-2024 and the Front Loader Laundry equipment and Microwaves in early 2025. The next step in this evolution is the discontinuation of the Whirlpool Professional brand, which is being replaced by Beko Professional.


What Does This Mean for You?

In practical terms, very little will change. Blue Badger secured the remaining stock of Whirlpool Professional front-loading laundry equipment and the PRO 25 IX microwave, which we have been actively supplying throughout this year. As this stock is now running low, we felt it was the right time to introduce the new range.

The new Beko Professional range will look very familiar - the products are manufactured in the same factory, to the same specifications, and with very similar SKU codes: AWH912-PRO-BP / AWZ9HP-PRO-BP / PRO25IX-BP

The only visible change is the updated Beko Professional branding. These models will be phased in gradually as existing Whirlpool Professional stock is sold through, ensuring a smooth and uninterrupted supply for you and your customers.


AWH912-PRO-BP Washer Transition

The Whirlpool AWH912/PRO is no longer available and its successor, the Beko Professional AWH912-PRO-BP, will not be released until early 2026. To avoid any supply disruptions, an identical interim model is being supplied under the Bauknecht brand: AWH912-PRO-BAUK. This unit is exactly the same in appearance and specification, with the only difference being the brand label.


What Does Blue Badger Have is Stock Now?

Shown below are the remaining Whirlpool units currently available, along with their upcoming Beko Professional replacements. This includes the interim Bauknecht AWH912-PRO-BAUK washer used during the transition.

New Commercial Equipment Brochure, Issue 7

We’re excited to announce that our brand NEW Commercial Equipment brochure is now available to download! Showcasing our core refrigeration, laundry, warewashing, and catering equipment lines, Issue 7 is your go-to guide for all your commercial equipment needs.

Inside, you'll find a wide selection of trusted brands known for performance and reliability, including Sterling Pro, Maytag Commercial, Whirlpool, Vestfrost, Samsung, Diamond, Electrolux Professional, Adler, Masterfrost, and many more. Whatever your requirements, there’s something to suit every operation and budget.

This year’s Commercial Equipment brochure also introduces a range of exciting new additions, each clearly marked with a red ‘New’ icon for easy identification. These new lines are designed to help you expand your offering, stay ahead of market demand, and boost your margins. A curated selection of these products is highlighted in the product carousel below.

As ever, pricing and availability continue to be unpredictable across the industry. While we do everything we can to hold prices, surcharges and supplier increases can be introduced with little warning. For this reason, we recommend checking our website or contacting our Sales Team before quoting.


Physical Copies

Physical copies of the brochure are on their way! If you don’t receive yours within the next two weeks (7th to 21st July) or would like additional copies, please contact your account manager or get in touch with our sales team. We’ll be happy to help: sales@bluebadger.co.uk or 01264 333777.


Personalised Digital Copies

Would you like your branding and contact details on the brochure cover? Just send a high-resolution JPEG or PNG of your logo, along with your address and contact information, to your account manager. Our marketing team will handle the rest.


New Product Additions

Explore our selection of new products from the latest Commercial Equipment brochure, including A-rated gastronorm units and low-height bottle coolers from Sterling Pro, top and front load washers and dryers from Maytag Commercial, and our AI-powered all-in-one front load washer dryer from Samsung.