News

Whirlpool Professional Becomes Beko Professional

As you may be aware, Whirlpool EMEA and Arçelik (parent company of Beko) completed a merger in 2024, forming a new unified company: Beko Europe. As part of this transition, the Whirlpool Atlantis top-loading machines were phased out in mid-2024 and the Front Loader Laundry equipment and Microwaves in early 2025. The next step in this evolution is the discontinuation of the Whirlpool Professional brand, which is being replaced by Beko Professional.


What Does This Mean for You?

In practical terms, very little will change. Blue Badger secured the remaining stock of Whirlpool Professional front-loading laundry equipment and the PRO 25 IX microwave, which we have been actively supplying throughout this year. As this stock is now running low, we felt it was the right time to introduce the new range.

The new Beko Professional range will look very familiar - the products are manufactured in the same factory, to the same specifications, and with very similar SKU codes: AWH912-PRO-BP / AWZ9HP-PRO-BP / PRO25IX-BP

The only visible change is the updated Beko Professional branding. These models will be phased in gradually as existing Whirlpool Professional stock is sold through, ensuring a smooth and uninterrupted supply for you and your customers.


AWH912-PRO-BP Washer Transition

The Whirlpool AWH912/PRO is no longer available and its successor, the Beko Professional AWH912-PRO-BP, will not be released until early 2026. To avoid any supply disruptions, an identical interim model is being supplied under the Bauknecht brand: AWH912-PRO-BAUK. This unit is exactly the same in appearance and specification, with the only difference being the brand label.


What Does Blue Badger Have is Stock Now?

Shown below are the remaining Whirlpool units currently available, along with their upcoming Beko Professional replacements. This includes the interim Bauknecht AWH912-PRO-BAUK washer used during the transition.

New Commercial Equipment Brochure, Issue 7

We’re excited to announce that our brand NEW Commercial Equipment brochure is now available to download! Showcasing our core refrigeration, laundry, warewashing, and catering equipment lines, Issue 7 is your go-to guide for all your commercial equipment needs.

Inside, you'll find a wide selection of trusted brands known for performance and reliability, including Sterling Pro, Maytag Commercial, Whirlpool, Vestfrost, Samsung, Diamond, Electrolux Professional, Adler, Masterfrost, and many more. Whatever your requirements, there’s something to suit every operation and budget.

This year’s Commercial Equipment brochure also introduces a range of exciting new additions, each clearly marked with a red ‘New’ icon for easy identification. These new lines are designed to help you expand your offering, stay ahead of market demand, and boost your margins. A curated selection of these products is highlighted in the product carousel below.

As ever, pricing and availability continue to be unpredictable across the industry. While we do everything we can to hold prices, surcharges and supplier increases can be introduced with little warning. For this reason, we recommend checking our website or contacting our Sales Team before quoting.


Physical Copies

Physical copies of the brochure are on their way! If you don’t receive yours within the next two weeks (7th to 21st July) or would like additional copies, please contact your account manager or get in touch with our sales team. We’ll be happy to help: sales@bluebadger.co.uk or 01264 333777.


Personalised Digital Copies

Would you like your branding and contact details on the brochure cover? Just send a high-resolution JPEG or PNG of your logo, along with your address and contact information, to your account manager. Our marketing team will handle the rest.


New Product Additions

Explore our selection of new products from the latest Commercial Equipment brochure, including A-rated gastronorm units and low-height bottle coolers from Sterling Pro, top and front load washers and dryers from Maytag Commercial, and our AI-powered all-in-one front load washer dryer from Samsung.

Introducing Diamond Europe's New & Exclusive UK Partners

Blue Badger Wholesale and Diamond Europe are delighted to announce a strengthening to their long-standing UK partnership. From 1st November 2023 Blue Badger Wholesale will become Diamond Europe's exclusive UK importer.

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Blue Badger Wholesale Teams Up With Specifi Global

For 25 years, Specifi has been recognised as the leading platform for content creation, design quoting, and project management for foodservice professional in over 80 countries across Europe, Asia, and America.

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Introducing Our New Service System

We are excited to announce the release of our new service system. In the last few months, we have been tirelessly working to improve our service and we believe that our new system will help you enjoy your experience with Blue Badger Wholesale even more.

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New Masterfrost Gourmet Ice Makers

Replacing the ever popular C-Series (which produced hollow bullet-shaped ice), the new M-Series of Masterfrost professional ice makers produces a solid gourmet ice cube.

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Catering Insight Award Nomination

In mid-October we were delighted to receive the news informing us that we would be attending this years Catering Insight Awards as a nominee for Supplier of the Year - Business Development.

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Save Energy With Sterling Pro

At Sterling Pro Refrigeration durability, affordability and reliability are at the forefront of everything they do.

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